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Shawn Collins: Thank you for connexion us. Today I\\'m muttering next to Lily Shen of eBay, and we\\'re going to be discussion something like some of the opposite things they are doing next to the affiliate system of rules done location. I deprivation to thank Lily for fetching the time to verbalise near us and countenance guardant to hearing what you have to say.

Lily Shen: Thanks, Shawn. I\\'m unquestionably inflamed to state next to you and plainly facial expression front to allotment some more statistics. We have a lot of spine-tingling property active on, so, yeah, unquestionably sounding front to it.

Shawn: Great. One situation that I am strange in the region of it, if you could let me know and the snooze of the audience, what sets eBay\\'s Affiliate Program obscure from the some other affiliate programs that are out there?

Lily: Sure. I can\\'t truly shout for remaining affiliate programs per se, but I do have to say that the eBay Affiliate Program offers a genuinely competitive payout, awfully smooth to use tools, and the unique girth and understanding of products that are at the moment on eBay.

In jargon of our indemnity today, we pay out on both ACRUs, what we telephone call Active Nearly Registered Users, and we pay everywhere from $12 to $22. We too pay on the rev ration on the side everywhere from 40 to 65 proportion of revenues generated to eBay consumer affiliates, and that launched retributive ripe end twelvemonth and it\\'s well-tried to be drastically proud for many another of our publishers.

In expressions of the marketplaces, we have an surprising comprehensiveness and distance downwards of products next to concluded 50, 000 categories, and even righteous in Q3 we had 584 cardinal new listings value-added to eBay inclusive. We also have a intercontinental beingness in complete 33 markets beside users from both pastoral in circles the world, so we unequivocally organize a remarkable playground for our affiliates and our publishers to be made.

Shawn: Great, sounds antic. Can you put in the picture me a bitty more more or less any of the tools and equipment that eBay has innovated to support affiliates to succeed?

Lily: Yeah, utterly. We in fact have a steadfast squad present honourable superficial at products, tools, and substructure for the eBay Affiliate Program. We have a figure of tools that our affiliates utilize to genuinely get them up and running at full tilt.

To start, we have a easily bent goal mechanism which now allows affiliates to bring into being traceable affiliate golf course to any eBay URL. We fitting this period of time launched an RSS food apparatus that plainly creates RSS feeds that consider affiliate golf links. We offering without payment APIs for our affiliates, and fitting a small indefinite amount of months ago we launched an API plug-in instrument that allows affiliates to behaviour several investigation and become much known near eBay\\'s API data in Excel.

We also have hub pages, totally vivacious seminar boards, and syndicate newsletters et cetera. I don\\'t cognise if you are sensitive of this, but we are if truth be told looking to launch in probably the premiere half of 2007 a product named AdContext, which is a contextual exposure product that will allow affiliates and our publishers to unsophisticatedly filch numerous standard and put the goods on the site, and we\\'ll fundamentally bid the on cloud nine from the spot and shallow up the utmost listings that will back our affiliates be maximum potent. We\\'re now in important mode at the point.

Shawn: So is that reachable to all affiliates or basically a quality category of affiliates?

Lily: This is at the moment invite-only.

Shawn: OK. Gotcha. As far as engaging the eBay affiliate community, are you victimization any features of Web 2.0 methods for communication or have any measures or any kinds of holding to get in touch with the affiliates and sustenance in contact?

Lily: Yeah, completely. We have a dedicated team of business relationship managers both here at eBay and on the Commission Junction side, and we deliver the goods many, lots of our top accounts. We truly do have a unit of time newssheet that goes out that provides privileged practices, trends, service gen to our publishers. As I mentioned before, we have awfully active meeting boards, and we as well be full of an annual invite-only associate height for our top publishers, and we run this in nonintersecting next to our developer\\'s confab. This period we are looking to make that out even much and have an associate line at the developer\\'s conference, too.

In tallying to that, we have awfully comprehensive pages on the associate parcel of land that provides longest practices for our affiliates who are really sounding to go after nearly any form of commercial prototype. We are e'er sounding for new ways to allowance intelligence and permit affiliates to truly send beside respectively another as fine.

The communal is really the staff of life and food of eBay\\'s business, and that is utterly the selfsame article for eBay\\'s affiliate hamlet. We get the impression that it is genuinely consequential that we refine the associations beside them direct and revise from them.

Shawn: Great. As far as the divers types of affiliates, within are so galore types of affiliates out there, is in attendance a distinctive considerate of associate that is universally more than made near your associate program?

Lily: I wouldn\\'t say it depends on a business model, per se. We have a terrifically speckled portfolio of affiliates go from cheerful and portals and SEO, buying comparing sites. We have rummage sale tools, reliability impetus affiliates and unmistakably postpaid dig out affiliates.

We saved what makes best affiliates productive is smaller amount roughly speaking the ideal they engage, as a matter of information umteen of them avail yourself of ternary models, but what truly determines at hand occurrence is near smooth of dedication to innovating: discovery new things and truly optimizing what works. The area is incessantly changing as recovered as the marketplace, so we brainstorm that those who are truly steadfast to it find substantial natural event in it.

Shawn: Great. For affiliates from the newbies up to the intimate ones, do you have any expert tips and ruse to relieve them maximize their receipts with the associate program?

Lily: Yes. We truly fire up our affiliates to always come up with something like the end client and hang about abreast of not simply commercial enterprise trends but too wares trends. Obviously for this holiday time period it would be the PS3, Wii, the Xbox, etc. Some new top affiliates merely this erstwhile calendar month have solely built sites around these products and have simply wrong-side-out the assemblage to eBay. That\\'s pretty riveting. We truly further our affiliates to hold on to on top of that. I would say it\\'s really spirited to try new belongings and to truly optimise extraterrestrial on the grades that you see in the assemblage that we grant you. A lot of our affiliates have been prospering that way.

Shawn: OK. I know you have associate teams all about the global. Do you have any tips for affiliates that impoverishment to build up farther than the US borders as an affiliate?

Lily: Yes. We have programs in most 20 countries nowadays. We direct them in a greatly decentralized manner, and so we certify the value of location in our associate system. I truly stimulate the affiliates to investigation the activity itself and understand the end users there, but too put in whatsoever clip elucidation the programs of all of our countries.

You may discovery that the more season markets may be more than like in make-up. For example, you may poorness to start in on next to English talking countries if you\\'re at the moment in the US. You may impoverishment to arrival with the UK, Australia or Canada and you\\'ve got a springboard to motorboat into whatsoever of the another markets. I would noticeably say devote incident localizing your self-satisfied ample for it to prayer to the end user in the English flea market. I would say that geo-targeting has helped our affiliates a lot as all right.

Shawn: OK. I\\'ve been audible range a lot more or less affiliates annoying to kick up your heels circa next to both visual communication and communicative car phone. Do you see either one of those playing a function beside the eBay affiliate program in the to hand future?

Lily: Yes, perfectly. In terms of animated it simply the stage a office in the system and we\\'re superficial to variety that even larger. We\\'re in fact actuation a locate off our API likely in the initial half of close time period that will genuinely change associate following for a lot of the kin that are site animated apps for eBay. What we really poverty to do is allow affiliates to graduated table in this celestial. Certainly in jargon of video, we believe it\\'s a great opportunity and we\\'re lately starting to profession near a few affiliates now superficial to formulate this new and busy celestial as good. We\\'ll particularly have more substance to travel.

Shawn: OK, fantastic. I got whichever announcements in the long-gone period of time that Project Rover and how the affiliate programme has exchanged near that?

Lily: Sure. Project Rover is really a new HTML pursuit methodological analysis. We go this in charge to fall the digit of redirects users may pursue to muffle added cooky interference and to permit for much international substructure improvements. The affiliate system of rules itself hasn\\'t truly changed. We\\'re simply looking for new ways to amend the roads for our affiliates and to variety things easier. Our hope is to simply deal in more immediate and semipermanent benefits to our publishers near the labor. I\\'d say that the program itself hasn\\'t changed. We\\'re only hoping to manufacture holding larger for them.

Shawn: OK, that makes knack. That\\'s all the questions I had. Do have any new updates or word just about the affiliate program?

Lily: I ruminate I crusted a lot with the questions that you had. I fair impoverishment to say that we truly provoke our affiliates to introduce and to tryout and to provide us beside action on property that we could be doing finer as economically. We\\'re genuinely present to serve our publishers and we\\'re vehement for a lot of the new and approaching initiatives ringing out in 2007, specified as ad contacts in the point off our API. Thank you.

Shawn: Thanks a lot. Thank you to Lily Shen eBay for joining us. For much message affiliates can go to affiliates.ebay.com to employ and learn more give or take a few the system. Thanks a lot, Lily.

Lily: Thank you.

Shawn: Great. Take supervision.